Nine weeks ago when I logged into the first session of my graduate class, Web Metrics and SEO, I was more than intimidated. And I am not a person who is easily intimidated. I have been in the communications business for more than 20 years. Fourteen of those years were spent as a reporter for The Associated Press, where I interviewed presidents and celebrities, common people and policymakers.
But SEO? I had to Google it to discover I would be learning more about search engine optimization. Now as a public relations professional, I know that is important. And I am happy to say I know more today about analytics and SEO than I did nine weeks ago. Sadly, though, I would need much more information to be able to actually use some of the information I read about.
Much of the lessons and reading material was written in technical jargon that students like me who have no technical background find difficult to comprehend. Sometimes I felt like I was reading a foreign language. No doubt in today’s Internet-based society, knowing about analytics is important. For me, however, I found the execution required a much more intricate and detailed approach than the information I had available to me provided.
Those who excel at the business of web metrics and search engine optimization can rest assured that writers like me will not be lining up anytime soon for their jobs. It certainly is a specialized field. Now if they’re looking for someone to help them craft just the right sentence for a Web site, now we’re talking my language!
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