Social Media Marketing Can Help Bloggers Like Me

Facebook has become one of the most popular social networking sites in the world. It offers businesses and bloggers alike the opportunity to reach millions of people. This week in our Web Metrics and SEO, I was faced with the task of using social networking sites to promote my blog at http://www.whenamousewentsqueaknotclick.blogspot.com/.

As a long-time Facebook fan, that was the social networking method I choose to use. It is a good choice to reach many different demographics and is a good source for monitoring sentiments and directions. eMarketer estimates in its report Social Network Ad Spending: 2010 Outlook that companies will spend more than $2.2 billion on social media marketing efforts this year, with more than half of that amount coming from the United States. In 2010, Facebook will account for nearly one-quarter of all social network ad spending worldwide, up from 20 percent in 2009 (eMarketer, 2010).

Armed with this information, I logged onto my Facebook account and created a separate page to promote my blog. I then imported my blog onto the Facebook page by going to the notes section on the page. Now visitors to my Facebook page can easily see postings made to my blog. While I have yet to receive any comments, I believe it will be an effective means to expand my audience as I continue my journey towards completing the graduate Digital Marketing Communications certificate program at West Virginia University.

Steve Rubel, Director of Insights for Edelman Digital, said in a Mashable posting (2009), that blogs likely will remain the primary social hub for many on the web, and I hope mine will be one of them.

References:
Rubel, S. (2009, July 7). Mashable Mind Map: What is the Future of Blogging?. Retrieved March 8, 2010, from http://mashable.com/2009/07/07/future-of-blogging.

eMarketer.com (2010). Social Network Ad Spending:
2010 Outlook. Retrieved March 8, 2010, from
http://www.emarketer.com/Report.aspx?code=emarketer_2000621.