While it doesn’t list much beyond a few zeros, getting here was a journey I won’t soon forget. I send kudos to Bilal Aslam, a computer engineering student and the creator of Blogger Basics: How to Install Google Analytics on Blogger (2009). Without the elementary step-by-step instructions in this article, I would still be struggling to install Google Analytics with my head in a fog.
I know how important this step is for a blogger or a company wanting to do business on the Internet. Google Analytics allows bloggers and businesses alike to monitor their online health. Gathering such information helps companies understand their customers and why other potential consumers may leave the Web site after only a quick visit.
The key to any effective marketing campaign begins with good research. Google Analytics can help provide such valuable information so that businesses and bloggers know what visitors like and what they don’t. Google Analytics goes even further. Thomas McMahon in a post on Online Marketing Blog (2008) outlined five lesser known advantages to using Google Analytics. Among them is that Google Analytics allows users to capture internal search statistics (McMahon, 2008). This feature allows users not only to see what visitors put into an internal search box, but what page they were on when they made the search and what page they chose in the search results.
While it is too soon to know what Google Analytics will tell me about visitors to my blog, I hope it provides insight that will help me make it a better blog to read and perhaps even teach something new to others.
Reference:
Aslam, B. (2009, June 29). Blogger Basics: How to Install Google Analytics on Blogger. Retrieved February 8, 2010, from http://bloggerfaqs.blogspot.com/2009/06/how-to-install-google-analytics-on.html.
McMahon, T. (2008, February 14). Five Lesser Known Google Analytics Features. Online Marketing Blog. Retrieved February 8, 2010, http://www.toprankblog.com/2008/02/5-google-analytics-features.
No comments:
Post a Comment